Internal QA
Ad placement spec and rollout checklist
This page defines where sponsored placements are allowed, where they are explicitly blocked, and how rollout QA should be run before loading live inventory.
Placement rules
- • Never place ads adjacent to estimator next-step buttons, export actions, or quote CTAs.
- • Ads must remain visually distinct from navigation, downloads, and result controls.
- • Use ad slots only on educational content pages and keep one full content block of separation from action clusters.
- • Do not test live ads in internal QA in ways that inflate impressions or clicks.
Blocked surfaces
- • Estimator wizard
- • Results dashboard
- • Export action cluster
- • Quote handoff cards
- • Free access / compatibility checkout views
Approval checklist
- • Verify mobile tap spacing around every ad slot and nearby buttons.
- • Confirm results pages, free-access, compatibility checkout, and quote handoff surfaces contain no ad slots.
- • Check disclosure, methodology, and content citations remain readable with ad containers present.
- • Review policy center warnings and invalid-traffic alerts after rollout.
Monitoring plan
- • Track ad-enabled page templates separately from estimator and quote flows.
- • Review export rate limiting, partner click rates, and unusual CTR spikes together.
- • Keep a non-production QA path for placement review without loading live ad inventory.
Eligible content templates
MethodologyCOI guideCoverage limits guideIndustry pagesState pages